Pantone Ushers in 2018 with Ultra Violet

The new year is around the corner, and it’s going to be a dramatic ultra violet! Pantone—the global authority on colour—has released its colour of the year, which is a dreamy blue-based purple. According to the folks at Pantone, Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

“We are living in a time that requires inventiveness and imagination,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”

This isn’t your regular aubergine or royal purple. This dramatic ultra violet is bold, provocative, and intense.

We, at Asateer Scarves, think the colour is dreamy, optimistic, and empowering! While violet is traditionally associated with royalty and luxury this wasn’t why the colour was chosen. It was chosen to evoke originality, ingenuity and visionary thinking, and it follows 2017’s “Greenery” —a grassy fresh, revitalizing shade that reflected new beginnings.

Ultra Violet brings the drama but it’s more like a subtle drama, a non-threatening color, on the body and in the home. It’s a color that can be worn by so many different skin tones.

We have created a few Asateer scarves that you could wear to usher in 2018. If you love the shade of violet like us, then this is our year!

Please go ahead and feel free on click on each image that will lead you the description page of each scarf on our online boutique.

Which one do you like best? Let us know!

Oh, you can also avail of our FREE shipping worldwide. Sign up today to get your special code!

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